Challenge
Develop a series of corporate sponsorship ads that highlight the heritage of the United States Marine Corps Scholarship program

Strategy
Link chronology of the United States Marine Corps military campaigns with the philosophy of the Marine Corps Commandant and the corporate sponsor

Results
Series ran for three consecutive years and became a source of pride for the corporation

 

 

 

CP Kelco and the CP Kelco logo are trademarks of CP Kelco U.S., Inc., Wilmington, Delaware, U.S.A.

 

   

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Copyright ©2003 Lionheart Incorporated. All Rights Reserved.